Why Organ Meats Are Essential
In the wild, cats instinctively consume more than just muscle meat. Organ meats like liver, heart, and kidney are naturally rich in essential nutrients that help keep cats healthy and active. These ingredients provide:
- • High-quality protein to support lean muscle mass
- • Taurine, an essential amino acid to support heart and eye health
- • B vitamins to support energy and metabolism
- • Iron and zinc to support immune and cellular health
The Importance of Moisture
Hydration is just as critical for cats’ overall health. Because cats often have a low thirst drive, many don’t naturally drink enough water. Feeding recipes with the right moisture content can:
- • Help support a healthy urinary tract
- • Support normal kidney health
- • Assist with healthy digestion and nutrient absorption support
That's why we offer a variety of wet recipes in different textures, such as pate, cuts and gravy, or puree to provide higher moisture levels, helping your cat stay hydrated and healthy from the inside out.
Balanced Nutrition, Happier Cats
At Natural Balance, we believe that quality ingredients make nutritious pet food. Our new Ultra Protein and Ultra Protein Plus formulas combine Protein-rich organs and moisture-balanced recipes, all made with your cat’s unique nutritional needs in mind.
These award-winning recipes are now available at Wilco! Stop by your local store to learn more and bring home nutrition your cat will love and you can feel good about.
Store Hours
Monday to Saturday:
8 a.m. to 8 p.m.
Sunday: 9 a.m. to 6 p.m.
For questions or help with online orders call: (888) 78-WILCO
Limited to stock on hand. Some items may vary from photos. Because of store size limitations or geography, some items featured may not be available in all stores but will be made available by special order during sale periods at advertised prices. All sale prices listed as “dollars off” or “% off” are discounted from our regular posted shelf price, not from discounts given with specialty, bulk or pallet pricing. Reseller and Drop-shippers must contact us for pre-approval to place orders with the intent to re-distribute.
© 2025, Wilco Farm Store