All denim collected during the month of July will go to Cotton’s Blue Jeans Go Green™ program. Cotton’s Blue Jeans Go Green™ program collects your old  denim to divert it from landfills. The collected denim will be transformed into natural cotton fiber insulation, some of which is used to help with building efforts around the country.

Wilco offers a great selection of your favorite denim brands such as Ariat, Wrangler, Carhartt, Rock and Roll Denim, Levis, Key, Kimes Ranch and more. Check out our assortment of styles, washes, and cuts for men and women at your local Wilco Farm Store.

Blue Jeans Go Green™ is a trademark of Cotton Incorporated. Limit 6 trade-in items per household. Recycled denim must be 90% cotton or greater. Denim recycling event is happening July 2022 in all Wilco Farm Stores. Cannot be combined with other offers or discounts. Offer excludes sale priced denim and expires July 31, 2022.