Wilco Rewards and Farmstore.com accounts are separate

Your Wilco Family Rewards in-store account is all you need at the register to get a great deal. Its how we keep track of your invoices and receipts to make getting the things you need faster and easier and at the right price. Your Cashier can sign you up right at the register or you can scroll to the bottom of this page.

Your Farmstore.com online account is separate from your Rewards account and is used to make sure that future website browsing is fast and convenient for you. If you haven’t already, get started by clicking here or navigating to the “login/register” link above.

The two different accounts can be paired together to make one super account that makes shopping at farmstore.com fast and easy but also provides you the deals and perks of your Rewards account.

The benefits of linking your two accounts include, but are not limited to:

  • Applying any special pricing to online purchases
  • View your invoices from both in-store and online purchases
  • Exclusive membership offers and deals


Question: Do I need to have both accounts to shop on your website?
Answer: Not at all. You can take advantage of our sale prices and daily deals without an account of any kind. Its entirely optional. Check out as a guest if you’d rather not have an account.

Question: If I already have a Wilco Family Rewards account, will I automatically have a Farmstore.com account?
Answer: Nope, the two accounts are separate. By signing up for one you are not automatically signed up for the other and will need to create both to link them and get the perks.

Question: Why must the accounts be separate?
Answer: Farmstore.com accounts rely on unique email addresses and some Family Rewards accounts do not have one provided. You also must provide a password for security and privacy that is only used on your personal devices, never in-store.

Question: How do I sign up for one or the other?
Answer: For a Family rewards account, scroll to the bottom of this page to get started. If you aren’t sure if you have one or not that is no problem, we’ll check.

Answer 2: For a farmstore.com account, click the “Login/Register” button at the top of any Farmstore.com page, including this one and follow the prompts.

Question: How do I link them anyway?
Answer: You can link your Rewards account to your Farmstore.com account during signup or afterward by going to farmstore.com/my-account

Question: I’m having all kinds of problems here, can you help me with all of this?
Answer: Absolutely. You can send us an email to [email protected] if you’re short on time or give us a call at 888-78-WILCO

Question: Why do cows have hooves instead of feet?
Answer: Because they lactose.